Top 12 Estate Agent Software in the UK (2026)

Alto is arguably the most widely used estate agent CRM in the UK right now, and there is a reason for that. It covers sales, lettings, property management, and accounts under one roof, with a clean interface that most staff can learn without a week of training. The headline figures they publish — saving 10 hours per week per user and cutting tenancy processing time by 65% — are bold claims, but the user reviews broadly back them up.

• ✓Go-live time of 4 weeks vs. the 12+ weeks typical of enterprise platforms
• ✓Built-in AML tools, audit trails, and tenant referencing integrations
• ✓Portal sync to Rightmove, Zoopla, and OnTheMarket as standard
• ✓AI-powered tools for property descriptions and marketing copy
• ✓99.9% data accuracy commitment on migration

Pricing: Transparent single pricing tier — contact for quote based on branch count.

Street.co.uk has won the Kerfuffle Overall EA Supplier award for both 2025 and 2026, which is a meaningful signal in an industry where awards are often pay-to-play. It is a genuinely modern platform built from the ground up rather than being an older system that has been bolted together over 20 years. The interface is clean, the onboarding is highly rated, and the support response time of 30 seconds average is exceptional.

• ✓Multi-award winner: Best CRM Software 2025, Overall Winner EA Supplier 2025 & 2026
• ✓24/7 online booking engine for viewings — no manual diary management
• ✓Intelligent sales progression tracking visible to all parties
• ✓Modern property information gathering system
• ✓Strong focus on compliance and GDPR built in

Pricing: Not publicly listed — requires demo. Mid-to-premium pricing.

Reapit is the enterprise-grade option — the platform that powers many of the UK's larger agency networks. With over 25 years in the market, it is deeply embedded in how large UK agencies operate. The feature set is exhaustive: the Reapit Foundations app ecosystem lets agencies build custom integrations, and the automation and reporting capabilities go deeper than most rivals. Kerfuffle ranked it the No.1 CRM supplier in 2024.

• ✓25+ years serving UK estate agencies — deep industry understanding
• ✓Reapit Foundations open ecosystem for custom integrations
• ✓Enterprise-grade automation and reporting
• ✓Used by some of the UK's largest agency groups
• ✓97% Customer Satisfaction Score on support

Pricing: Custom pricing based on agency size. Premium tier.

Rex has made AI integration a core part of its 2025-2026 roadmap rather than an afterthought. The platform now generates marketing content, personal messages, and uses AI filters to surface actionable insights from your database. For agencies tired of manually writing property descriptions or chasing cold leads in their database, Rex addresses this directly. It also has strong mobile capabilities via Rex Mobile, which has made it popular with agents who are rarely desk-based.

• ✓AI-generated property descriptions and personalised client messages
• ✓AI filters to identify actionable leads from your existing database
• ✓Rex Mobile app rated highly for field-based agents
• ✓Works for self-employed agents through to multi-office enterprises
• ✓Clean API for integrations

Pricing: Multiple tiers. Contact for pricing.

Dezrez has an interesting commercial model: they offer the CRM at reduced or no cost when you use their connected conveyancing services. For agencies looking to build additional income streams from cross-sales, this is genuinely worth exploring. The platform has been in the market for over 25 years and has a strong following among independent agencies. The customisation options are particularly praised by larger operations.

• ✓Potential to access CRM at reduced cost via conveyancing integration
• ✓25+ years in market — stable, well-documented platform
• ✓Strong lead management and sales progression
• ✓Good customisation for complex workflows
• ✓Combined sales, lettings, and property management

Pricing: Custom pricing. Potential cost offset via conveyancing partnerships.

iamproperty has positioned itself as the 'one platform to run your day' — connecting innovative tech with agency operations in a way that reduces the need to bolt together multiple tools. Their integrated approach covers everything from client onboarding to marketing, with a strong focus on modern agency workflows. They have gained significant traction in 2024-2025 among agencies looking to consolidate their tech stack.

• ✓Single platform philosophy — reduces need for multiple software subscriptions
• ✓Modern client onboarding tools
• ✓Strong marketing automation built in
• ✓Covers sales, lettings, and property management
• ✓Growing market presence and user base

Pricing: Contact for pricing.

At £70 per month for up to 100 active properties with a £100 setup fee, 10ninety is the most accessible paid CRM on this list from a pricing standpoint. It is cloud-based, covers sales and lettings, and supports all major portals. For a startup agency or a small team managing under 100 properties, it provides everything needed without the overhead of enterprise platforms. The feature set is limited compared to Alto or Reapit, but the price difference is significant.

• ✓£70/month for up to 100 active properties — clear transparent pricing
• ✓Cloud-based with support for all devices
• ✓Supports Rightmove, Zoopla, PrimeLocation, OnTheMarket
• ✓Email and SMS property alerts built in
• ✓Electronic signature support

Pricing: £70/month up to 100 properties, £35 per additional 100. £100 setup.

PortalHub's proposition is simple: one flat fee, unlimited usage, no per-branch or per-user charges. At £149 per month with no setup fees, it is the most straightforward pricing model on this list. For agencies with multiple users or branches who are tired of CRM costs scaling with headcount, this is the most predictable option. Portal support is broad, covering Rightmove, Zoopla, OnTheMarket, and several others.

• ✓£149 flat fee per month — no extra charges per branch or user
• ✓No setup fees
• ✓Broad portal support including Rightmove, Zoopla, OnTheMarket
• ✓Tenant and buyer match-up facility
• ✓Automatic daily portal uploads

Pricing: £149/month flat — no hidden fees.

Founded in 2017, Loop is a newer entrant built by software specialists and former estate agents — a combination that shows in the product. It has developed a loyal following among independent UK agents who find the older platforms bloated and the newer ones too simplistic. The user interface is frequently praised for being intuitive, and the platform has been adding features at a consistent pace.

• ✓Built by ex-estate agents — strong practical focus
• ✓Modern interface with short learning curve
• ✓Consistent feature development pace
• ✓Strong support responsiveness
• ✓Growing user community among independent agents

Pricing: Contact for pricing.

If your website runs on WordPress, PropertyHive is unique in that it gives you full CRM functionality within the same system that runs your site. The core plugin is free, with paid add-ons from approximately £14 per month for features like portal feeds and AML. For agencies with the technical capability to manage their own WordPress installation, this offers the most control and lowest ongoing cost of any option on this list.

• ✓Free core plugin — lowest entry cost of any option
• ✓Full ownership of your data — nothing locked in a vendor's cloud
• ✓Deep integration with your website — leads, listings, and CRM in one place
• ✓Active development and strong community
• ✓Add-ons from ~£14/month

Pricing: Free core, add-ons from ~£14/month.

SME Professional describes itself as 'the home of integrations and innovation' and is particularly strong on the property management side. For agencies where lettings and block management represent a significant portion of the business, SME's depth in that area makes it worth considering over platforms that treat property management as an afterthought.

• ✓Market-leading property management module
• ✓Strong block management capabilities
• ✓Wide integration ecosystem
• ✓Good for mixed portfolios of residential and commercial
• ✓Established track record

Pricing: Contact for pricing.

EstatAI solves a different problem to the rest of this list. While every platform above helps you manage leads you already have, EstatAI captures leads you are currently losing — the visitors who land on your website at 11pm, browse three listings, and leave without making contact. The AI widget installs on any estate agency website with a single script tag and immediately starts qualifying visitors, answering property questions in 9 languages, and capturing contact details 24/7.

• ✓Installs on any website in under 2 minutes — one script tag
• ✓Answers property questions 24/7 including SDLT, stamp duty, and local area queries
• ✓Multilingual support: English, Arabic, Mandarin, Hindi, Urdu, French, Spanish, German, Polish
• ✓UTM tracking to identify which portal or campaign drove each lead
• ✓Free plan available — no credit card required

Pricing: Free plan (50 conversations/month). Pro £150/month. Premium £1,500 + £50/month.