How EstatAI works

All-in-one estate agency software, built around your agency

We build the website, the AI that answers your chats and calls, and the CRM that tells you who to call — all joined up, all carrying your name, and made to fit how your agency already works. One team, one number to call, and you only pay for development once it's working.

Development paid on delivery · UK · Dubai · USA · A real person replies within 4 business hours

At the centreYour CRMevery lead, every reminder
WebsiteAI chatVoice AIMobile appSEOReports

The problem

Why estate agents end up juggling five different suppliers

It happens slowly. A website from one company. A CRM from another. A chatbot someone recommended, a phone answering service, an SEO agency that sends reports nobody reads. Each one does its bit — and the leads fall through the gaps in between.

Five invoices, five logins

And when something breaks, everyone points at someone else.

Enquiries that go nowhere

A chat at 11pm, a missed call at 6pm, a portal email in a shared inbox — each one a lead nobody followed up.

Software you work around

You bend your process to fit the system, because the system won't bend to fit you.

How it works

One system instead of five: how EstatAI works

Every part talks to the others. Here's what happens to a single enquiry.

  1. 1

    Someone finds you

    Your fast website and local SEO put you in front of buyers, sellers and landlords.

  2. 2

    They ask or they ring

    The AI chat answers on your website; the Voice AI answers your phone — any hour.

  3. 3

    Details saved for you

    Name, number and what they want land in your CRM on their own, with the full conversation.

  4. 4

    You're told who to call

    Reminders put today's follow-ups in front of you, so nothing goes cold.

  5. 5

    You win the instruction

    You book the viewing or valuation — and your app keeps them coming back.

What you get

Six products, one connected system

Take one, take a few, or take the lot. Here's what each one does, what changes for you, and how it helps you win more business.

Estate agent website

A website that loads before they lose interest

We build your site from scratch on Next.js — no WordPress theme, no pile of plugins. Your listings, your branding, your layout, and it opens in a blink on a phone.

Today

A slow template site that looks like every other agent's and quietly slips down Google.

With EstatAI

A quick, modern site that buyers enjoy using and Google can read properly, page by page.

How it helps you sell more

  • More people stay long enough to look at a second property
  • More valuation and viewing requests from the same traffic
  • Set up so search engines and AI tools can understand every page
Estate agent website built by EstatAI, showing property listings

AI chat widget

Someone to answer your website at midnight

A chat assistant on your site that answers questions about your actual listings, fees and areas — then asks for a name and number before the visitor wanders off.

Today

People browse at 11pm, find nobody to ask, and quietly leave. You never know they were there.

With EstatAI

They get an answer in seconds, and you get their details and the full conversation in your CRM.

How it helps you sell more

  • Evening and weekend browsers become named leads
  • Trained on your listings, not a generic script
  • Every chat saved, so you know exactly what they asked
AI chat widget capturing an estate agency lead

Voice AI receptionist

Every call answered, even when you're at a viewing

A receptionist that answers your phone in your agency's name, day and night, in the caller's language. It takes their details, understands what they want and books the next step.

Today

The phone rings out while you're showing a house. The caller doesn't leave a message — they ring the next agent.

With EstatAI

The call is answered on the first ring, recorded and transcribed, and waiting for you when you're free.

How it helps you sell more

  • No more calls lost to voicemail
  • Viewings and valuations booked out of hours
  • Speaks 30+ languages for overseas buyers and landlords
Voice AI receptionist answering an estate agency call

Estate agent CRM

One place that tells you who to call today

Every buyer, seller, landlord and tenant in one tidy system. Leads from your chat, phone and website land here on their own, with reminders so nothing is forgotten.

Today

Notes in notebooks, leads in a shared inbox, and that sinking “did anyone call them back?” feeling.

With EstatAI

Open it in the morning and today's calls are waiting for you, with the full history of every lead.

How it helps you sell more

  • Follow-ups happen on time, so fewer deals leak away
  • Tenancy records with Gas Safety, EPC and EICR dates
  • 12 property calculators built in, including stamp duty
Estate agent CRM →
Estate agency CRM pipeline with new leads and reminders

Mobile app

Your agency on their phone, next to Rightmove

Your own iPhone and Android app with your name on the icon, built around how your agency works. Buyers get an alert the moment you list something new, and can reach you in a tap.

Today

People find you once, then forget you. The portals own their attention between visits.

With EstatAI

A push alert tells them about your new listing before they see it anywhere else.

How it helps you sell more

  • Serious buyers keep coming back to you, not the portal
  • New instructions reach your audience in seconds
  • Your brand on their home screen
Estate agency mobile app with push notifications

SEO for estate agents

Found first when locals search for an agent

The steady, unglamorous work that gets you onto page one: technical fixes, local pages for the towns and postcodes you cover, and content people actually search for.

Today

The agency down the road shows up first on Google, so they get the valuation you should have had.

With EstatAI

Sellers and landlords in your area find you first, without you paying for every click.

How it helps you sell more

  • A steady flow of local sellers, buyers and landlords
  • Plain-English monthly reports, no jargon
  • Optimised for AI search too, so ChatGPT and Google's AI can recommend you
Estate agency ranking first in local search results

The AI part

Estate agency software with AI built in, not bolted on

No gimmicks. The AI does the repetitive early work so your team can do the part only people can do.

It knows your stock

Trained on your real listings, areas and fees before launch, and kept up to date as your stock changes — so it answers like someone from your office.

It speaks their language

Overseas buyers and landlords get answers in their own language, day or night, instead of a voicemail they can't follow.

It does the admin

Every chat and call is saved with the person's details and a transcript, so you open the CRM and simply pick up where it left off.

Bespoke and white label

Built for your agency, not off the shelf

You talk, we listen, we build. We're a development team rather than a locked-down subscription, so the software ends up fitting the way you already work.

Your brand, not ours

Your logo, colours and name on everything. Resell it as your own if you like — white label comes at no extra charge.

Your way of working

An extra field, a particular report, a whole feature nobody else asks for — tell us and we'll build it.

One team for all of it

We build, host, train and support everything. One place to go when you need something.

Pay once it works

Development is paid on delivery. You see it working and ask for changes before you pay.

  1. 1Tell us how you work
  2. 2We write down the plan, price and timeline
  3. 3We build and train it
  4. 4You see it working and ask for changes
  5. 5You pay and go live

Compare

EstatAI vs off-the-shelf estate agency software

A fair look at the three ways agencies usually put their software together.

What mattersEstatAIOff-the-shelf CRMSeparate suppliers
Built around how your agency worksYes — we build it to fit youYou adapt to the softwareDepends who you hire
Website, AI chat, Voice AI, CRM, SEO and appsAll from one team, joined upUsually CRM-first; the rest from partnersFive suppliers, five logins
AI that answers chats and calls 24/7Included, trained on your listingsOften an add-on, if offeredA separate subscription
Your brand everywhere (white label)Yes, at no extra chargeTheir brand on the productVaries
A feature nobody else offersTell us — we build itWait for their roadmapA new project and a new quote
When you pay for developmentOnce it's built and workingContract and subscription upfrontUsually a deposit upfront
Who to call when something breaksOne teamTheir support deskEveryone blames someone else

Based on how these options typically work; every provider is different. For a provider-by-provider view, read our top 12 estate agent software UK comparison.

Pricing

How much does estate agency software cost?

We don't publish a price list, because no two agencies need the same thing. Here's how it works instead — no surprises.

Development projects

Your website, app, SEO setup and any custom work. Quoted upfront in writing, and paid on delivery once you've seen it working.

AI chat and Voice AI

A one-off setup fee, then a monthly subscription. We train it on your agency before it goes live.

A written timeline

Every quote comes with a timeline, so you know exactly when each piece will be ready. Small pieces go live quickly; bespoke work takes longer.

Where to start

The right setup for a start-up, a growing agency or a large one

Starting out

You need to look established from day one and never miss an enquiry while you're out.

  • A fast, professional website
  • AI chat widget
  • CRM with reminders

Growing agency

The phone is busier, the team is bigger, and follow-ups are starting to slip.

  • Everything above
  • Voice AI receptionist
  • Local SEO for your patch

Large or multi-branch

You have your own way of doing things and need software that fits it, not the other way round.

  • The full system, joined up
  • Features built to your process
  • Your brand on everything, even to resell

Plan your system

Plan your system with an EstatAI expert

Tell us what you need in four quick steps. A real person reads it and replies within 4 business hours with honest advice, a price and a timeline. No obligation, and no sales script.

  • Advice on what you actually need — and what you don't
  • A clear price for your agency
  • A written timeline for each piece

Prefer to talk? Book a call, email contact@estatai.co.uk, or ring the Voice AI on +1 320-317-3383.

  1. 1What you need
  2. 2Your agency
  3. 3How it should work
  4. 4Timeline & contact
Which parts are you interested in? Pick as many as you like.

A real person replies within 4 business hours. We never share your details.

Questions agents ask before choosing estate agency software

What is EstatAI?

EstatAI (sometimes searched as Estate AI) is a done-for-you software team for estate and letting agents. We build your website, AI chat widget, Voice AI receptionist, CRM, SEO and mobile app, all connected, so every enquiry from your website or phone becomes a lead in your CRM.

How does EstatAI work?

We start with a short call about how your agency works. We write down what we'll build, with a price and a timeline. Then we build it, train the AI on your real listings and fees, and show it to you working. You tell us what to change, and development is paid once it's delivered and running.

What is the best estate agency software for a UK agency?

It depends on how you work. If you want a big off-the-shelf system and are happy to fit around it, the established UK CRMs are solid choices — our independent round-up of the top 12 compares them fairly. If you want one team to build the website, AI, CRM and SEO around your agency, and to add features when you ask, that's what EstatAI is for.

Which estate agency system has the best AI features?

Judge it by what the AI does on a normal Tuesday. Ours answers website chats and phone calls around the clock, using your real listings, takes the enquirer's details, and saves the conversation to your CRM. The easiest test is to ring our Voice AI on +1 320-317-3383 and hear it for yourself.

What's the best estate agency software for a start-up?

Start small and grow into it. Most new agencies begin with a website, the AI chat widget and the CRM, then add the Voice AI, SEO or an app once the business is moving. Every piece works on its own, so you never pay for parts you don't need yet.

How much does estate agency software cost?

We don't publish a price list, because no two agencies need the same thing. Development work — your website, app and SEO setup — is quoted upfront and paid on delivery. The AI chat widget and Voice AI have a setup fee and a monthly subscription. Tell us what you need in the planner and we'll send a price and timeline within 4 business hours.

Does EstatAI work with Rightmove and Zoopla?

Not as a built-in listings feed yet, so you keep listing on the portals the way you do today. Getting portal enquiries into your CRM can be built as part of your project — tell us in the planner and we'll explain the options for your agency.

Does it help with lettings compliance?

Yes, in a practical way. Tenancy records in the CRM hold Gas Safety, EPC and EICR dates, so renewals are in front of you before they're due rather than after.

Can the software carry our own brand?

Yes. Your logo, colours and agency name go on the website, chat widget, app and dashboards. If you'd rather nobody knew we were involved, that's fine — white label comes at no extra charge.

Do I have to take all six products?

No. Plenty of agencies start with one — often the chat widget or the Voice AI — and add more later. They work on their own and they work better together.

See what EstatAI would look like for your agency

Pick whichever suits you. Every option reaches a real person on our team.

Plan my system